PRIVACY POLICY

MatchMi, operated by Matcha Pte. Ltd., a Singapore entity identified by Company Registration No. 202404146Z, upholds your privacy rights. Throughout this Privacy Policy, Matcha Pte. Ltd. will be referred to as the "Company,", “Matcha”, "We," "Us," or "Our," while any individual utilizing these services will be addressed as "You," "Your," "User," or "Member". The Company is the proprietor and operator of various electronic platforms, including but not limited to an online website hosted at https://matchmi.sg and https://matchmi.sg and the mobile application "MatchMi" (collectively referred to as the "Platforms").

We oversee the Platforms globally, prioritizing the protection of user privacy and ensuring a secure user experience. We are dedicated to safeguarding the confidentiality of the information you provide and utilizing it solely for the purposes outlined in this document.

This Privacy Policy delineates our methods for collecting, storing, utilizing, sharing, processing, and safeguarding personal data when users interact with our Platforms, andrelated services or tools (collectively referred to as our “Service”). Additionally, it explainshow users can access, modify, and make choices regarding their personal data.

Our Privacy Policy also encompasses the Data Protection Notice for Customers, inaccordance with the Personal Data Protection Act (“PDPA”) that governs Singapore'sdata privacy regulations.

By accessing or using our Service, you consent to the practices and terms outlined in this Privacy Policy. If you disagree with any aspect of this Privacy Policy, kindly refrain from using our Service or providing us with any personal data.

Personal Data Collection

During our interactions with you, we may request Personal Data from you or another individual for the purpose(s) outlined in this Privacy Policy. We exclusively collect personally identifiable information that is voluntarily provided by you.

Through your communication with us or continued access to and use of our Service, we may gather various data (“Personal Data”), including but not limited to your name, age, personal preferences, credit card and billing details, physical appearance details, gender, race, mobile number, email address, occupation, financial details, hobbies, interests, photographs, Internet Protocol (IP) address, information obtained through cookies, geolocation data, website or mobile application usage data, communication preferences, and other data permitted by applicable law. Additionally, we may collect information regarding your interactions with our Service, such as match-related content, including users you liked, declined, unmatched, blocked, chats, reports, ratings, feedback, dispute resolutions, or any content generated by you relating to your MatchMi account ("Account").

To utilize certain functions and features of our Service, you may need to provide location information, which allows us to utilize geolocation data for your convenience and to enhance your user experience. In cases where we collect or utilize your geolocation data or any other Personal Data while providing additional services, we are not obligated to provide prior notice or obtain your consent unless required by applicable laws.

If you furnish us with Personal Data concerning another individual, you confirm that the individual has authorized you to act on their behalf and has consented to the following:

• Grant consent on their behalf for the processing of their Personal Data.
• Receive any data protection notices on their behalf.
• Warrant that you have obtained their consent for us to store their Personal Data or have the authority to permit us to process their Personal Data.

Purpose of Collection of Personal Data

The collection, use, and processing of Personal Data serve various purposes, including but not limited to:

• Administering your Account.
• Enabling us to provide, facilitate, perform, personalize, and enhance our Service to cater to your present and future needs.
• Understanding and crafting a tailored user experience based on your preferences, behavior, and activities.
• Contacting and communicating with you.
• Resolving disputes or investigating any complaints made by or against you.
• Preventing, detecting, or investigating potential breaches, illegal activities, or prohibited content on our Service.
• Monitoring and analyzing your usage patterns on our Service.
• Managing our operations and client relationship systems.
• Researching, evaluating, and enhancing our Service.
• Operating and maintaining our Service, website, and mobile application.
• Addressing your inquiries and providing customer support.
• Promoting or disseminating information, updates, and news about our Service or new services from us, our subsidiaries, or third parties.
• Conducting internal functions such as marketing effectiveness evaluations, market research, statistical analysis, reporting, audit, and risk management.
• Developing, presenting, measuring, and tracking advertising content, surveys, and promotions for our Service or new services from us, our subsidiaries, or third parties, and gathering information on your interactions with such content.
• Utilizing data for market surveys, invoice processing, payment, and client profiling activities related to our Service.
• Enforcing and exercising rights outlined in this Privacy Policy or in our Terms of Use.
• Maintaining customer or company records and progress in the normal course of business.
• Internal record-keeping purposes.
• Crime prevention and detection.
• Preparation and execution of necessary documents, agreements, and contracts related to our Service.
• Client due diligence, identity verification, and monitoring for unauthorized or fraudulent use of our Service.
• Meeting legal or regulatory requirements pertaining to commercial transactions, business activities, service provision, and making disclosures as mandated by applicable laws, regulations, court orders, guidelines, or directives.

Personal Data will not be shared, sold, rented, or disclosed except as outlined in this Privacy Policy.

Protecting Minors and Prohibiting CSAE (Child Sexual Abuse and Exploitation)

Our service is exclusively for adults 18 years or older. Underage individuals are strictly prohibited from using the platform or submitting any personal information. We do not intentionally seek, gather, store, utilize, or disclose personal data from anyone under 18. Any such data discovered will be immediately removed from our servers.

In addition to our age restrictions, we strictly prohibit any content or behavior related to Child Sexual Abuse and Exploitation (CSAE). We are committed to maintaining a safe and respectful environment for all users, and we have implemented comprehensive measures to address and prevent CSAE:

• Reporting CSAE Content: If you encounter any content or behavior that violates our CSAE policy, we urge you to immediately report it using the ‘Report’ feature available in the app. Our team reviews all reports promptly and takes necessary actions to remove harmful content.
• Immediate Action on CSAE Violations: Any discovered content or behavior related to CSAE will result in immediate removal from our platform, and the user responsible may face permanent suspension.
• Compliance with Child Safety Laws: Our platform complies with all applicable laws and regulations regarding child safety. We adhere to all reporting obligations and work closely with authorities to maintain a safe environment.

By using our service, you confirm that you meet the legal age of consent in your location and agree to abide by our community guidelines, which strictly prohibit CSAE.

Cookies and Other Tracking Technologies

Cookies (small text files placed on your device) and similar technologies may be used within specific sections of our website and mobile application. Their purpose is to facilitate a seamless user experience, enable the effective delivery of our services, and gather usage and performance data. Cookies assist in recognizing your return visits, storing preferences and settings, enabling secure login, combating fraudulent activity, and analyzing the performance of our website and mobile application.

We may additionally employ small code segments known as "web beacons" or "clear GIFs" to collect anonymized and aggregated advertising metrics. Examples include page view counts, promotional view counts, and advertising response rates. Web beacons are electronic images (often a single pixel) capable of recognizing specific information, such as a user's cookie number, the time and date of a page view, and a description of the page where the beacon is located. These web beacons may facilitate the delivery of cookies that conform to our cookies policy. Such cookies, web beacons, and similar technologies may originate from third-party partners.

Further uses of cookies include:

• Enhancing the security of our systems.
• Storing user preferences for customized service delivery.
• Aiding our understanding of how individuals interact with our services, leading to future improvements.

Should you access our website or mobile application using your Google, Apple, Facebook, or other social media account credentials, or otherwise consent to associate your MatchMi account with such accounts, we may receive personal data about you from those service providers. This data transfer will be governed by their respective terms of use and privacy notices. Our purpose in collecting this data is the proper establishment of your account and the ability to tailor our Service to you. We may supplement this data with information already collected from you through other interactions with our website or mobile application.

You retain the ability to accept or decline the use of cookies, including those associated with our website and mobile application. You can also choose to receive a notification when a cookie is being set. Cookie management options are typically found within your browser's settings. While declining cookies may not impede your use of our website and mobile application in their entirety, it may limit certain functionalities. You may also delete cookies from your system after a session on our website or mobile application. Cookies and other tracking technologies may be used to support analytics conducted by third-party entities. By continuing to use our Service, you consent to our use of cookies and similar technologies in accordance with the terms outlined in this Privacy Policy.

Sources of Personal Data

We collect your personal data through legitimate and transparent channels, including but not limited to:

• Your interactions with our Services and Platforms.
• Email correspondence or inquiries you send to us.
• Conversations with our representatives.
• Advertisers, contractors, and business partners.
• Applications or forms submitted on our Platforms.
• Purchases completed on our Platforms.
• Mailing lists.
• Customer surveys and participation in promotional events.
• Authorized third parties such as credit reporting agencies, regulatory bodies, and government entities.

We emphatically state that we will never purchase or commercially acquire personal data through illegitimate or unethical means, such as the trade or purchase of illegal databases or lists.

What Happens If You Don't Provide Personal Data

While generally voluntary, providing your personal data is sometimes necessary for a full experience. If you choose not to share certain information outlined in this Privacy Policy, we cannot be held responsible for the following potential consequences:

• Limited or Unavailable Services: We might be unable to offer our services to their fullest potential or at all (for example, without becoming a registered user, you cannot access features exclusive to members).
• Missed Updates and Promotions: You may not receive relevant information about upcoming sales, new features, or products and services that might interest you.
• Less Personalized Experience: Our website and mobile app may not function as smoothly or tailor content to your specific preferences.
• Incomplete Transactions: Commercial transactions related to our services may be unable to be finalized.
• Compliance Issues: We may be unable to fulfill specific legal obligations, regulations, court orders, or other guidelines that apply to our company.

Sharing Your Personal Data

To effectively deliver the services outlined in this Privacy Policy, we may share your personal data with the following types of entities, but not limited to:

• Government agencies, regulatory bodies, and authorities: When legally compelled to do so, or when necessary to protect our company's rights and interests. This includes investigations into fraudulent or unlawful activities.
• Our holding company, subsidiaries, related companies, and affiliate partners: Within our group, including future incorporations.
• Business partners and affiliates: Offering products or services relevant to our operations.
• Professional advisors: Such as auditors, consultants, lawyers, and accountants, engaged to support our business functions.
• Employees, partnerships, joint ventures, contractors, external service providers, management companies, and subcontractors: Who facilitate our interactions with you.
• Third-party data processors and payment service providers: Including international entities.
• Any entity bound by a duty of confidentiality: Who we've engaged to meet our obligations to you.

Third-Party Responsibilities:

Third parties have a legal obligation to process your personal data according to our instructions and applicable data protection laws. They must maintain an appropriate level of data security, adhering to industry standards.

In Case of Account Holder's Passing or Incapacitation

Your account may be deleted in the event of your passing or incapacitation. Account information is not released to any other third party.

Mergers and Acquisitions

Should our business be acquired or merged with another entity, your personal data may be transferred to that entity as part of the merger or acquisition process.

Safeguarding Your Personal Data

We implement rigorous confidentiality protocols, along with technical and organizational security measures, to safeguard the personal data collected through the channels outlined in this Privacy Policy. These measures aim to prevent unauthorized access, modification, disclosure, processing of personal data, accidental loss, destruction, or damage to personal data.

Specific safeguards include, but are not limited to:

• Secure Storage: Personal data is housed within protected systems and operating environments. Access is strictly limited to authorized employees or contractors in the course of their official duties and bound-by-contract third parties who must adhere to strict data security standards.
• Continuous Monitoring and Updates: We regularly monitor our systems for potential vulnerabilities, proactively reviewing and updating our security practices (physical, technical, and organizational) in response to evolving threats.
• User Verification: User identities are verified prior to granting access to their personal data.
• Third-Party Compliance: All authorized third parties with access to personal data, as previously outlined, are contractually obligated to adhere to these same security provisions.

Promotional Communications

We may occasionally send you marketing materials and information deemed relevant to your interests. These communications may arrive via various channels, including traditional mail, SMS (text messages), or email. Should you express a preference for a specific communication method, we will make every effort to accommodate your request whenever feasible.

Third-Party Involvement and Social Media

We may partner with third parties, including authorized service providers, advertising companies, data management platforms, and advertising networks, to display advertisements on our Platforms. These entities may employ tracking technologies (such as cookies, web beacons, device IDs, or advertising IDs) to gather information about users who interact with their advertisements. Please note, this collected data remains anonymous and cannot be used to identify you personally. You may opt-out of third- party data collection by adjusting your browser settings accordingly.

Our Platforms may contain links to external websites that operate independently of this Privacy Policy and are beyond our direct control. These third-party websites may engage in their own data collection practices, including collecting your personal data. We strongly advise consulting the individual privacy statements of all third-party websites you visit.

Online Transactions

When you initiate an online purchase, your personal details and credit card data undergo encryption using SSL (Secure Sockets Layer) technology before transmission from your computer to our systems. While absolute protection can never be guaranteed, SSL encryption significantly reduces the likelihood of unauthorized interception or theft of your information. We prioritize the protection of your personal data, however, we cannot provide an absolute warranty against potential security breaches during data transmission.

Our credit card transactions are securely processed by an external payment processor utilizing SSL encryption. To protect your financial information, we do not store these details on our own systems. However, subscriber information may be retained and accessible through our third-party payment processor. Stripe, Google, and Apple are our third-party payment processors.

Account Responsibilities and Collections

As an account holder, you have an obligation to maintain your account(s) in good standing with our company. In the event of an outstanding balance or if you initiate a payment dispute with your credit card provider or financial institution, please be advised:

We reserve the right to disclose information collected from your website activity to relevant banks and/or collections agencies. Such disclosure will be for the purposes of the following:

• Verifying your user identity
• Providing proof of site usage
• Demonstrating that services were rendered
• Facilitating the collection of any outstanding debts owed to our company

Options for Restricting Personal Data Processing

You retain the option to partially or completely limit the processing of your Personal Data, including the types of operations performed on it, the duration of processing, or the expiration date of your consent.

The responsibility for ensuring compliance lies with us, as we determine the purposes and methods of processing your Personal Data.

You must notify us in writing if you wish for your Personal Data to be retained only as long as necessary for the original purposes of collection, or if you object to the use of your Personal Data for marketing purposes. In the latter case, we will refrain from using your Personal Data for such marketing purposes. You have the right to fully or partially withdraw your consent as provided below. However, such withdrawal may be subject to legal constraints, contractual obligations, and a reasonable time frame. The impact of your withdrawal on our business operations will also be taken into consideration.

Your Rights Regarding Personal Data

Concerning the personal data you've provided, you have the following rights at any time:

• Access and Correction: You may request access to your personal data held within our records. Additionally, you may request corrections if the information is inaccurate, misleading, outdated, or incomplete. Verification of updated information may be required.
• Marketing Opt-Out: You may request your personal data no longer be processed for marketing purposes.
• Data Processing Restrictions: You may object to, limit, or request portability of your personal data.
• Consent Withdrawal: You may withdraw your consent for our continued processing of your personal data.
• Regulatory Complaints: You have the right to lodge a formal complaint with a data protection authority regarding our collection and use of your personal data. Contact your local data protection authority for more information.

Submitting Requests

Requests for 'access,' 'correction,' or 'marketing opt-out' must be submitted in writing. Additional documentation may be required for verification purposes. Corrections will be made based solely on updated information you provide. Where practical, identifying information will be deleted from our active systems. Please note, requests may be subject to fees in accordance with applicable laws.

Managing Your Personal Data

Editing Your Account Information: You retain the ability to edit the information associated with your account at any time through your user control panel.

Requesting Data Deletion: You may request that we delete your personal data. We will make commercially reasonable efforts to comply. However, please be advised that we may be legally obligated to retain certain information, or to keep it for a specified period. In such cases, your deletion request will be honored only after these requirements have been met. While deleted from active systems, information may persist within our archives. Additionally, we may retain data for the prevention of fraud or similar purposes.

Data Storage and International Transfers: To effectively provide our services, your information may be processed and stored on servers located within Singapore or other jurisdictions as deemed necessary. While data protection standards may vary between jurisdictions, all transfers will adhere to applicable laws.

Data Retention: We may retain your personal data while your account is active, and for a period afterward to fulfill the purposes outlined in this Privacy Policy or to comply with legal regulations.

Data Retention After Account Closure: Even after your account is closed or terminated, we may retain certain personal data if reasonably necessary for the following:

• Compliance with laws, regulations, or legal obligations
• Provision of ongoing customer support
• Resolving disputes involving any of our users
• Detecting and preventing fraudulent or unauthorized use of our services

Personal Data Retention

Data Retention: We will retain the personal data you provide only for as long as necessary to fulfill the purposes for which it was collected, or as mandated by applicable laws.

In general, we delete or anonymize your personal data when your Account is deleted. However, exceptions may apply in the following circumstances:

• We may retain data to comply with applicable laws and regulations.
• We may retain data to demonstrate adherence to applicable laws.
• If unresolved issues, claims, or disputes exist, we may retain relevant information until those are resolved.
• Data may be retained to support legitimate business interests such as fraud prevention and ensuring the safety and security of our users.

While our systems are designed to execute data deletion procedures in accordance with these guidelines, technical limitations may occasionally prevent the deletion of all data within a specific timeframe.

Data Protection Notice For Users

This Data Protection Notice (“Notice”) sets out the basis which Matcha may collect, use,disclose or otherwise process personal data of our users in accordance with the PersonalData Protection Act (“PDPA”). This Notice applies to personal data in our possession orunder our control, including personal data in the possession of organizations which we have engaged to collect, use, disclose or process personal data for our purposes.

Some examples of Personal Data which we may collect from you have been stated above (refer to: Personal Data Collection). Other terms used in this Notice shall have the meanings given to them in the PDPA (where the context so permits).

• Collection, Use and Disclosure of Personal Data: We generally do not collect your personal data unless:
  • (a) It is provided to us voluntarily by you directly or via a third party who has been duly authorized by you to disclose your personal data to us (your “authorized representative”) after:
    • (i) You (or your authorized representative) have been notified of the purposes for which the data is collected, and
    • (ii) You (or your authorized representative) have provided written consent to the collection and usage of your personal data for those purposes, or
  • (b) Collection and use of personal data without consent is permitted or required by the PDPA or other laws.
  We shall seek your consent before collecting any additional personal data and before using your personal data for a purpose which has not been notified to you (except where permitted or authorized by law).
• We may collect and use your personal data for any or all of the following purposes listed above (refer to: Purpose of Collection of Personal Data).
• We may disclose your personal data as listed above (refer to: Purpose of Collection of Personal Data & Sharing Your Personal Data).
• Withdrawing Your Consent & Access to and Correction of Personal Data: Please refer to the above sections, namely: Options for Restricting Personal Data Processing, Your Rights Regarding Personal Data, Submitting Requests, Managing Your Personal Data and Personal Data Retention.
• Protection of Personal Data: To safeguard your personal data from unauthorized access, collection, use, disclosure, copying, modification, disposal or similar risks, we have introduced appropriate administrative, physical and technical measures. You may refer to: Safeguarding Your Personal Data. You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures.
• Accuracy of Personal Data: We generally rely on personal data provided by you or your authorized representative (refer to: Sources of Personal Data). In order to ensure that your personal data is current, complete and accurate, please update us if there are changes to your personal data by informing our Data Protection Officer in writing or via email, using the information from the Contact Us section below.
• Retention of Personal Data: We may retain your personal data for as long as it is necessary to fulfill the purpose for which it was collected, or as required or permitted by applicable laws. We will cease to retain your personal data, or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purpose for which the personal data was collected, and is no longer necessary for legal or business purposes. For more information, please refer to: Personal Data Retention.
• Transfers of Personal Data outside of Singapore: We generally do not transfer your personal data to countries outside of Singapore. However, if we do so, we will obtain your consent for the transfer to be made and we will take steps to ensure that your personal data continues to receive a standard of protection that is at least comparable to that provided under the PDPA.

Effect of Notice and Changes to Notice

This Notice applies in conjunction with any other notices, contractual clauses and consent clauses that apply in relation to the collection, use and disclosure of your personal data by us. We may revise this Notice (incorporated within our Privacy Policy) from time to time without any prior notice. You may determine if any such revision has taken place by referring to the date on which our Privacy Policy was last updated. Your continued use of our Platforms and Services constitutes your acknowledgement and acceptance of such changes.

Controlling Communications Preferences

Should you wish to cease receiving information from us, you may submit a written request at any time. Please be advised that once your unsubscribe request is received, it may take up to fourteen (14) working days to fully process and implement the changes across our systems. You may continue to receive marketing materials during this processing period.

Changes to Privacy Policy

We reserve the right to modify, update, or amend this Privacy Policy as needed. Should changes occur, we will take reasonable steps to prominently notify you through our website and mobile application for an appropriate period. We strongly encourage you to periodically review this Privacy Policy to stay informed about any changes and their potential impact. By continuing to use our services, website, and/or mobile application after changes are posted, you acknowledge acceptance of those changes and agree to be bound by the updated terms. If you disagree with any changes, you should immediately cease using our services.

Contact Us

For feedback, questions regarding this Privacy Policy, or to access, correct, amend, or delete your personal data through our Data Protection Officer, please contact us at: MatchMi
Matcha Pte. Ltd.

201 Henderson Road, #06-26 Apex @ Henderson, Singapore (159545)

Email: [email protected]